“ Web 2.0 sites like Blogger, Wikipedia, MySpace, Flickr and Del.icio.us allow fans to not just gain information (the traditional Web 1.0 model) but contribute information back to the community or scene they’re interested in. You only have to look at how grime has adopted MySpace (now UK broadband penetration has dropped costs to such mass market affordable levels) to see how much a role it plays.
