“ A bunch of blogs that I don’t read, like TMZ, are newly winning the traffic wars. What such sites generally have in common is that they don’t even have passing acquaintance with technology, geek-ish stuff, and early adopters. Instead, they are oriented toward the sort of inane pablum that fills supermarket glossies, 7pm TV shows, and such. They are, in other words, all about celebrities, gossip, and entertainment. And that is, in a word, awesome. Why? Because it is unassailable evidence of the arrival of the web as mass, popular media. When sites like TMZ rocketed past TechCrunch, et al., a year ago, it was splended and unremarked proof of why the advertising allocation to the web was low and lagging further every day. The hordes had come, and the money would soon follow.
