“ If you’re trying to decide whether to buy our products based on how much they cost — if you’re sitting down comparing an iMac to a comparably equipped Dell to see which one costs more — well, let me just say this: You should not be buying our products. You don’t get it. You don’t understand us. And you won’t be happy. Go away. Go buy from someone else. Truly, you’ll be better off, and so will we. There. I said it.
